That’s what we learn from the work of American neuroscientist Russell Poldrack: “The brain is built to ignore the old and focus on the new”. In other words, to stay in the game and continue to capture consumers’ attention, a brand needs to be capable of constantly renewing itself to offer something new again and again.
With this in mind, and to meet our consumers’ expectations as closely as possible, we decided to expand our Skin Booster moisturizing cream range by creating a fourth ultra-moisturizing cream with hyaluronic acid, as well as four serums to complement each cream and create a genuine routine.
The range now responds to the skin’s main concerns: preventing and reducing dark spots with niacinamide; restoring radiance with vitamin C; preventing and reducing the signs of aging with retinol; and providing deep, long-lasting hydration with hyaluronic acid.
To continue our innovative approach, we wanted to do things in a big way! To launch our 5 new products, we created a digital pop-up store for Spain, a first for Byphasse! Until January 10, check out our Skin Booster routines at https://byphasse.com/es/tienda/
