Byphasse spends time and passion preparing for the opportunity to connect face-to-face with beauty fans. Cosmetics are certainly important to feel and experience.
The 2019 Cosmoprof Hong Kong fair was the ideal moment to show the most authentic and beautiful side of the brand. Byphasse lives for its community, which is why she always looks for the most appropriate looks, always maintaining the comfort and elegance necessary to approach potential clients or recurring visitors. The image is carefully worked. There is no second chance to make a good first impression and they try to bring out the best version of themselves for this occasion.
The color pink predominated in this Asian area. It transmitted happiness, affection, protection and kindness or rather positivity.
Byphasse is not just a brand, but a community. The community is the reason for everything. In these stands you were able to live an experience, get to know a new world and, without a doubt, have a good time. The opportunity to share your routine was a moment of complete freedom. Ultimately, the fair was a place free of expression and full of love for Byphasse and its community.
