“Pink is Love, Love is Pink” was the emblem of the booth at the 2019 Bologna Cosmoprof tradeshow. This is one of the most exciting times every year as it is one of the biggest beauty conventions hosted in the heart of Italy, where we get the opportunity to meet all our partners, consumers, beauty fans and meet new faces. That year every corner was filled with pink as a tribute to love, the love for women, the love for beauty. If you were not yet aware, pink has always been part of the visual identity of the brand.
At Cosmoprof our visitors had the opportunity to be immersed in a pink world that aimed to recreate the journey of a beauty product. From the moment we understand the need of acquiring a new product to implement in our routine, to purchasing it at the market and finally we make it a new family member in our cabinet of toiletries. This journey was portrayed in a context of warmth, social and intimacy. The booth offered the full line of Byphasse products simulated in an ideal Byphasse Market and a bathroom titled #BellePourToi.
