About us
About us description
Welcome to Byphasse! We are a Barcelona-based family brand that started in the year 2000, becoming the hard discount market leader.
We are specialized in skincare and personal care. We now have more than 170 products for face, body, hair, feet, hands and baby. Since 2020, we have been offering a wide selection of products certified vegan by the V-Label.
We are firm believers that everyone has the right to high-quality, affordable personal care. With that as our foundation, we’ve developed our ‘XL size. XS price’ formula, which has helped us reach markets in more than 100 countries around the world.
From products produced in the heart of the European Union, to formulas that are ever-richer in natural ingredients, our products awaken the senses with fresh scents and sumptuous textures, continuously refreshed packaging design, and unbeatable prices. These components are essential to benefiting from the wellness we all deserve, being comfortable in our own skin and nurturing our inner beauty, without paying more or searching for it.
FACE CARE
BODY CARE
HAIR CARE
HANDS CARE
FEET CARE
BABY CARE
YEARS EXPERT IN MAKE-UP REMOVAL
YEARS MARKET LEADER
MILLION CUSTOMERS WORLDWIDE
Byphasse means “dual face”, an homage to our inner and outer beauty.
The waves represented in our logo evoke our deep-rooted connection with the Mediterranean culture, which serves as a constant source of inspiration with its exuberant lifestyle, sunny weather, lively spirit, and vibrant colors.
XL SIZE.
XS PRICE.
Our mission is to provide products that are big on size and small on price. We believe in the quality of our daily self-care routines, providing satisfaction, ease, and savings!
FEEL GOOD.
LOOK GOOD.
Our vision for the future is based on constantly learning more about beauty based on boosted self-image instead of imposed standards. We have always believed in the idea that feeling good means being comfortable in your own skin, and that certainly shows on the outside.
DEMOCRATIZE
HYGIENE.
Our aim is to offer everyone their best possible wellness and self-care experience at home with simple daily routines.
Easy Beauty, it’s the power of choice. The simplicity of routines that take care of us. Treating and pampering yourself with moments for you and your loved ones. We are committed to quality, quantity, and careful design of every detail, without compromising price.
BYPHASSE AROUND THE WORLD:
We are present in more than 100 countries around the world, and through numerous distribution channels thanks to their various partners and distributors (superstores, supermarkets, department stores, discount stores, pharmacies, beauty stores, and online platforms).
Our ability to adapt to different on-the-ground realities in the various geographic regions where we operate has played an essential role in our growth. Likewise, the strategic placement of our headquarters and logistics platform at the gates of Europe in Barcelona provides an advantageous position when it comes to distributing our products.
We control all stages of the product journey to ensure unparalleled service.
XS PRICE
Price is both our challenge and a promise of honesty. We always strive to find formulas that match our promise: providing an excellent product at an affordable price.
XL SIZE
Our generous formats help consumers make the Byphasse experience last, because when it comes to the good things in life, the bigger the better!
HIGH QUALITY
At Byphasse, we work hard every day to bring you the highest quality products. We strive to develop formulas that are proven effective in our premium care products.
ELEVATED DESIGN
The talent our team brings to the table is shared through enthusiasm, creation, and research to constantly improve products so they stay on-trend and in-line with our brand image.
INNOVATION
We are backed by the support of our specialists and manufacturing partners, who help us stay in lock-step with cosmetic industry innovations and trends to continuously expand our list of cutting-edge and natural ingredients, and meet the needs of our consumers.
MADE IN EU
We produce all of our products within the EU according to European Regulation No. 1223/2009 on cosmetic products. We closely monitor the development and manufacturing processes of our products by having absolute control over each stage of production to ensure that each project succeeds in achieving the highest quality and best service.
SAFETY AND QUALITY CONTROL
All of our products are subjected to an exhaustive quality control process. They are dermatologist-tested by experts in the lab, and their safety is assessed by the industry’s most respected toxicologists.
LOCAL BUSINESSES
Your comfort is paramount, which is why we always do our best to distribute our products to establishments that offer the most options and coverage in your area.
GIFT
Our guilty pleasure? Giving gifts with our promotions, because you always deserve the best! None of this would be possible without you, your generosity, and your messages of support that lift us up every day!
COMMUNITY
We work hard to ensure everyone sees themselves in our products by keeping the entire Byphasse community in mind throughout the creation process. Our personal care products respond to all kinds of hair and specific skin needs. We always do our best to meet the demands of our community with personalized self-care that represents what we think makes us beautiful: our diversity.
INCLUSIVENESS
To ensure that everyone sees themselves in our products, they are each intentionally designed to meet the needs of all types of skin and hair, including all genders, ages, origins, ethnicities, and budgets.
EQUALITY
The brand’s image is a reflection of its internal corporate culture. In the workplace and our recruiting processes, Byphasse strives to ensure and maintain gender equality every day.
Personal hygiene and personal care reflect our habits in life, they represent fundamental learning and are part of our education.
From the beginning, Byphasse's essence rests on the idea that personal hygiene and personal care are each individual’s fundamental right, and not a luxury. They not only represent improved balance and quality of life, they also positively influence our self-love.
That is why our goal is quality, affordable wellness for all.
*Did you know that the word “hygiene” comes from Hygieia, the Greek goddess of health and cleanliness? The word means “that which contributes to health”.
AFFORDABILITY
Listening to your needs and keeping up with the latest cosmetic trends has been part of our DNA for more than 20 years. We’ve built sold, long-lasting collaborations with our partners, distributors, and ambassadors to offer you the best affordable daily routine products that we distribute to different types of businesses you can find close to home.
PURITY
The color white on all of our products, channels, and branding is part of our DNA, reminding us what we represent at our core: purity and elegance. It doesn’t matter how much color we add to our lives, the foundation of wellness starts with purity.
ABUNDANCE
Why not do things big? We firmly believe that incorporating personal care and beauty routines into our daily lives is essential to positive self-image and overall wellness. So what’s better than extra large formats to help that wellness last longer!
AUTHENTICITY
As consumers, we’re increasingly conscious of healthy lifestyle choices, and we want to know what’s in the products we use. That’s why, out of respect and honesty, we at Byphasse always highlight our products’ ingredients and benefits to skin, hair, etc.
GENEROSITY
From the very beginning, Byphasse being big on size and small on price has turned heads. So why end there? We couldn’t stop finding new ways to give back if we tried. We’ve got some irresistible promotions waiting for you throughout the year! And that’s not all: we’re also sharing stories, tutorials, and beauty tips with our community. Byphasse really is full of surprises!
CONSISTENCY
We offer the most complete family of products possible, first and foremost aimed at meeting the needs of your entire daily routine. Ready for an example? If you have dry hair, not only will you find your shampoo and conditioner, you can also reach for a nourishing mask paired with your repairing oil!
NEW FUTURE
Our new product lines are geared towards New Future care, with shortened ingredient lists that are as simple as they are effective (Back to Basics line), with a higher concentration of natural ingredients, as well as specific personal care with dermocosmetic expertise and the pleasure of a sensory experience at home (the Skin Booster Sheet Mask collection). We are loyal to our values of proximity and transparency, showing our customers respect by engaging deeper with their consumer habits, because it's not just about cosmetic products, it’s about being able to choose what we love and be comfortable in our own skin.
VEGAN
We have offered vegan certified products since 2021, which are free from any animal-derived ingredients and can be easily identified by their product label. To do this, we work with the European Vegetarian Union (EVA), which certifies the authenticity and veracity of the process and grants the internationally recognized V-Label according to standardized criteria. This decision is here to stay; we now have 82 vegan-certified products, with our goal being to have more than 70% of our product catalog vegan certified by 2025.
Inspired by the Mediterranean way of life, Byphasse is an homage to the place where the brand was born: Barcelona.
Moved by its beauty, sunshine, and unique energy, we model each of our actions after its spirit and charm.
Quality, efficiency, and safety are present in each stage of the creation and distribution processes used for all Byphasse products:
From concept to final product, covering all aspects of ingredients, textures, production processes, packaging, and the logistics that bring our products to the shelves.
First and foremost, Byphasse is the story of Caroline and Didier. In 2000, these lovers of the Mediterranean set off on a great adventure to shake-up the beauty industry in their own small way by making personal care and hygiene products affordable to all. Such a challenge deserved a revolutionary solution: products that are big on size and small on price.
Almost out of urgent need, the idea to re-write the rules of cosmetics blossomed from their personal story. Both coming from humble beginnings, their education was driven by the economy of good sense, along with the importance of respect and an open ear. Evenings spent debating ideas, running the numbers, and above all applying the keen awareness they honed from observing the world around them... And Byphasse was born!
Their role within the company was defined organically. Then, thanks to a team of passionate individuals from different corners of the globe, the first two products were launched: the make-up remover cream and the Douceur lotion, which the sector received enthusiastically. The world had been waiting for Byphasse!
Who doesn’t dream of a home wellness session? At an affordable price and big on quantity? Even better! Byphasse quickly became a discount market leader. It was built to last…
Didier Petitot, CEO
I was always drawn to the cosmetics industry. I quickly saw that demand for large format products at reasonable prices greatly outstripped supply. I wanted to change those old rules that said taking care of yourself had to be expensive. And then it's just a question of believing in your project and accepting the challenge! The conviction and confidence in our common project is what binds Caroline and I. It pushed me to want to give my all.
Caroline Simoes, Chief Marketing Officer
My inspiration comes from everything around me, my childhood, my family, my travels... It’s what has always awakened my creativity. It helps me express myself and maintain a spirit of innovation, curiosity, and awakened interest. There are also the day-to-day needs of my own family. The hardest times that press the big questions often bring about big change.
The Pink Box, that’s our rose-colored icon, our chest of surprises, tips, and secrets... A pink box to share our new products, best-sellers, incredible promotions, gifts, product kits, and lots of surprises.
A box that creates a new story between you and Byphasse every day, putting a smile on your face.
Dear Byphasse Community,
We would like to share with you what we’ve been cultivating for 20 years. An enthusiastic way of thinking about personal care where simplicity, honesty, and transparency always come first. It’s thanks to you that this platform exists, so it belongs to you too!
Welcome to the ByphasseFam, we look forward to continuing to grow together!
With lots of love,
Caroline and Didier
The ByphasseFam is our entire family and our reason for being. It’s divided into:
- #ByphasseWorld: our team, suppliers, partners, clients, and ambassadors
- #ByphasseLovers: our clients and ambassadors
- #ByphasseShop: our distributors
By establishing a space for permanent dialog, we are constantly listening to our partners in order to develop ever-more innovate products that are best suited to each individual care routine.
This is how, after more than 20 years, we have been able to build solid, harmonious relationships with all of our partners.
Byphasse is a small brand... That made it big!
We first opened on the French market with a line of face care, make-up removers, and creams, with the brand slowly developing specific products for the entire body, for all ages, and in some 100 countries.
Byphasse now has a portfolio of more than 175 products. The brand has become THE gold standard for face care products.
And we’re continuing to innovate, in the next decade offering:
COMPLETE CARE LINE meeting all needs for all parts of the body.
COMMUNICATION In our firm commitment to transparency, we would like to tell you more about our products with our stakeholders and different media. Stay connected with our social media, press, and more!
EXPANSION We’re looking to develop new commercial relationships with distributors so that Byphasse is always close to you and yours.
PLACE OF BELONGING We think of our platform as a tool for good: we’re creating a safe space for a thriving community to constantly improve lives.
VEGAN 
Our aim is to have 70% of our products vegan certified by 2025. This involves a detailed audit of our products carried out by an external certification authority.
The desire to make beauty affordable to all is at the heart of everything we do. That’s why we offer products that are big on size and small on price, without compromising on quality.
And because we’re part of an ecosystem of suppliers, distributors, collaborators, clients, and consumers, we must be part of the push for progress. In line with our values, we are committed to economic, environmental, and social change, and are strengthening these pillars to offer our consumers products that meet the moment.
1. HEALTHY ECONOMIC RELATIONS
Byphasse is concerned about working in harmony with its suppliers and commercial partners. That is why we ensure healthy economic relations that avoid jeopardizing the sustainability of either party’s business.
2. ENVIRONMENTAL COMMITMENT
At Byphasse, we are aware of what we owe to our environment. That is why we are working to preserve biodiversity by constantly increasing our number of vegan certified products.
Our goal? To have more than 70% of our catalog be vegan products by 2025.
3. GIVING, THE ACT OF DOING GOOD
We have been working with Caritas Spain since 2013, ensuring that the neediest have access to BYPHASSE hygiene products. We regularly donate essential products to this NGO, which benefits more than 3,000 at-risk families living in Barcelona and its surrounding areas.
At Byphasse, we believe that it's the sum of small gestures that leads to big changes.
1 small gesture + 1 small gesture + 1 small gesture + ..... = 1 BIG gesture for the planet.
A FUTURE WITH
LESS PLASTIC
Since 2021, we've been moving towards a more committed choice for our consumers. That's why we offer certified vegan products, free from any ingredients of animal origin and easily identifiable thanks to a visible quality label on the product. Vegan certification requires a strict process of control over the composition of our ingredients and every stage in their production. To this end, we work with the European Vegetarian Union (EVU), an organization that guarantees the authenticity and veracity of this process and awards the internationally renowned V-Label according to standardized criteria.
VEGAN
CERTIFICATION
Since 2021, we've been moving towards a more committed choice for our consumers. That's why we offer certified vegan products, free from any ingredients of animal origin and easily identifiable thanks to a visible quality label on the product. Vegan certification requires a strict process of control over the composition of our ingredients and every stage in their production. To this end, we work with the European Vegetarian Union (EVU), an organization that guarantees the authenticity and veracity of this process and awards the internationally renowned V-Label according to standardized criteria.
FAVORING
SHORT CIRCUITS
We make a point of working in short circuits with European partners, mainly in Spain, to minimize our carbon footprint. Working in this way also offers the advantage of being able to easily organize visits to our partners' factories to facilitate our interactions and optimize our collaboration.
COMMITTED
PARTNERS
We place great importance on our partners' commitment to eco-responsibility. From renewable energy and water conservation to waste management, the use of recycled materials, and carbon footprint reduction, these are just some of the actions undertaken by our various partners.
