For its 15th anniversary, we wanted to relaunch our professional haircare range Hair Pro with a refreshed look.
This update was not just aesthetic, but also an opportunity to reflect how the range’s identity and the brand’s design have evolved over time.
The key was reinterpreting the initials that identify each hair type, illustrated with a unique and distinctive typography.
A project developed as a team, with attention to detail and deep respect for the brand’s history and essence.
